This Search Engine Optimization (SEO) Specialist job description responsibility is optimized for posting on online job boards or careers pages. It’s easy to customize this SEO job description with key obligations and responsibilities for your company or agency. Comparable job titles include SEO Analyst, Strategist.
SEO Specialist Responsibilities
Include:
- Optimizing copy and presentation pages for search engine optimization
- Performing ongoing keyword research including revelation and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO achievement.
Job brief
An SEO/SEM expert to manage all search engine optimization and Online advertising company activities. Seo will be responsible for managing all SEO activities such as content marketing and optimization, link building and keyword research and optimization to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing so as to boost ROI.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- The track, report, and investigate site analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and accommodating discrepancies.
- Optimize copy and presentation pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Research and execute search engine optimization recommendations
- Research and analyze competitor promoting links
- Develop and implement link building strategy
- Work with the improvement team to ensure SEO best practices are properly implemented a recently created code
- Work with publication and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to enhance SEO positions for target keywords.
Requirements
- Proven SEO knowledge.
- Proven SEM experience managing PPC campaigns over Google, Yahoo and Bing.
- Solid understanding of execution marketing, conversion, and online customer acquisition
- In- profundity experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with offer management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate analyses
- Working knowledge of HTML, CSS, and JavaScript improvement and constraints
- Knowledge of positioning factors and search engine algorithms
- Up-to-date with the most trends and best practices in SEO and SEM